Confirmit Selected as a Leader in 2014 CRM Magazine Service Awards


New York, NY and Oslo, Norway and London, UK: Confirmit, the leading global solutions provider for Customer Experience, Employee Engagement and Market Research, today announced that CRM Magazine recognized Confirmit’s leadership and vision, naming it a 2014 CRM magazine Service Leader Award recipient. Confirmit was selected as a leader in Enterprise Feedback Management for its reputation for customer satisfaction, company growth, and depth of functionality.

In its assessment of the 2014 Service Award categories, CRM magazine explains that systems often struggle to correlate data from social media and multimedia channels. It notes that parsing unstructured data remains a problem area in the EFM market and “is often of limited use to those tasked with managing customer experience, leaving vendors racing to develop solutions that will bridge the gap between feedback management and customer experience and ultimately make the data more actionable.” With its acquisition of Integrasco this year, Confirmit brings advanced technologies for capturing social insights and analyzing unstructured text into its portfolio of software offerings.

John Ragsdale, Vice President of Technology research at the Technology Services Industry Association, notes Confirmit’s status as a “specialist in satisfaction and loyalty tracking for service organizations.” Confirmit was also praised for its mature partner community, and received a high score for company direction, as a result of its recent acquisitions and focused product roadmap, which has since led to the highly successful launch of Confirmit Horizons Version 18.

“Confirmit is driven in its endeavors to integrate the latest technologies into our solutions to improve the quality and depth of customer feedback to create more data-driven business decisions,” said Michael Wooh, Chief Marketing Officer, Confirmit. “Our recent acquisition of Integrasco, and CustomerSat in 2012, has helped us continue our commitment to leadership within the VoC market, and enables our customers to drive positive change through our solutions.”

The 2014 Service Leader Award recipients were selected by industry analysts and consultants after rigorously researching, evaluating and scoring the top vendors in eight categories based on specific criteria including reputation for customer satisfaction, depth of functionality or services, company direction, and technology costs over a five-year period. One winner and three leaders were selected in each category based on a proprietary selection formula.

The CRM magazine Service Award announcement is on the heels of Confirmit’s recent recognition in Forrester Research’s Voice of the Customer Vendor Landscape Report, 2014, as a leader in survey creation management capabilities, analysis capabilities, and response management.

Confirmit and the other 2014 CRM magazine Service Award recipients are featured in the March 2014 issue of CRM magazine.

On May 8-9, Confirmit will host its annual Confirmit Community Conference in Orlando, Florida as part of a global roadshow taking place in key locations in Europe and North America. Thought leaders represented so far on the agenda include ViaSat and Research Now, as well as Bruce Temkin and other leading industry experts.