Confirmit Scores Hat-Trick


Confirmit is putting runs on the board just months after opening Australian office within historic cricket ground

Confirmit has started celebrating its first Christmas in Australia early. In its first few months of operation the company has more than doubled its staff, increased its customer base by close to 20% and secured a major national benchmark survey.

Renovations of Confirmit Australia’s spectacular offices within the heritage-listed North Sydney Oval grandstand are now being fast-tracked to accommodate the rapidly expanding home team.

The global Market Research and Voice of the Customer solutions giant demonstrated it practises what it preaches, launching its Australian office in September to enhance the customer experience of its APAC clients. The launch followed Confirmit’s acquisition of Information Research Management (IRM), the company’s long-term reseller in the region.

A highly successful launch party presaged a swift increase in the company’s client base, a trend that the company expects to continue in 2016.

Another highlight is the Macquarie Group’s selection of Confirmit Australia to conduct its inaugural Macquarie Accounting and Financial Services benchmarking survey.

Confirmit believes its decision to open an Australian office is supported by Forrester’s September, 2015 report “The Australia Customer Experience Index, 2015” which revealed 98 per cent of Australian CX leaders cited improving CX as either their top strategic priority or on their list of strategic priorities.

Chris Breslin, Confirmit Australia Country Manager, said Confirmit’s success was a reflection of a global shift towards Voice of the Customer now being felt in the Asia-Pacific region.

“Our focus is on providing our Australian clients with the world-leading, tailored solutions developed by Confirmit’s renowned international team,” Mr Breslin said.

“We have invested in a dedicated Software-as-a-Service (SaaS) site, located in Sydney, which is providing our clients with faster delivery and more effective deployment of time-sensitive CATI (Computer Assisted Telephone interviewing) interviews and mobile surveys.

“The local SaaS environment is also addressing the increasingly important need for in-country data storage to protect sensitive data in accordance with the Australian Privacy Act.”

Jeff Mullins, Director of Online Market Research Company Indeana, said he had used Confirmit solutions for seven of the eight years the company had been in the independent research space.

“Our business has experienced significant growth in this time due, in large part, to our ability to consistently deliver high quality surveys and data through the Confirmit Horizons platform,” Mr Mullins said.

“We have positioned ourselves as specialists in delivering complex and custom research solutions, which we would not be able to deliver with the other Market Research platforms currently in the marketplace.”