Confirmit Named a Leader in “EFM Vendors, Market Insights Platform Providers” Report by Independent Research Firm


New York, NY and Oslo, Norway and London, UK: September 29, 2011: Confirmit, the leading global software provider for Customer Feedback, Employee Feedback and Market Research, today announced that it was named a leader in the Forrester Research Inc. September 2011 report: "The Forrester Wave™: EFM Vendors, Market Insights Platform Providers, Q3 2011". Ranked among the elite for its data integration, strong survey programming and user accessibility, Confirmit gives market insights professionals a feature-rich enterprise feedback management (EFM) solution that captures the true voice of the customer.

The Forrester Wave recognizes superior industry players in the fiercely competitive Enterprise Feedback Management arena. Product evaluations are based on 76 criterion, including specifics in survey programming and management, leadership and current offerings.

According to the report, "Confirmit has done an excellent job of making its platform solution accessible to all types of users within the organization which is a major differentiator among the other EFM market insights platform providers." The Forrester report also notes:

• "Confirmit differentiates itself with its strong survey programming capabilities and different levels of user accessibility that allow all employees within the organization, irrespective of experience level, to leverage the solution";
• "Confirmit excels with its feature-rich EFM solution";
• "While its survey authoring capabilities are top-notch, Confirmit differentiates itself with its data integration capabilities";
• "While the use of APIs is available, Confirmit has a completely open platform and has developed the Confirmit Flex tool, which gives clients the ability to extend the functionality of the EFM platform on their own".

"Confirmit continues to gain global industry recognition as a market leader for its technology, market strategy and vision," said Confirmit CEO Henning Hansen. "Every person in our organization is focused on meeting the current and future needs of market insights professionals around the world and providing them with the solutions and information needed to capture the voice of the customer and make informed business decisions."