B2B: Five Reasons Why You Need a Relationship Survey

07/01/2015

July 01, 2015: Doing without a relationship survey is a dicey proposition for a business-to-business organization whose model is built less on transactions and more on fostering relationships.

Most business-to-business revenue models are heavily reliant on client relationships. In this article Sarah shares five reasons why neglecting to assess this relationship is an unwise decision.

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