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Forsta Names Brian Bhuta as Chief Product Officer

September 21, 2021

Accomplished product executive to spearhead innovation across the newly merged company’s suite of CX insights and research technology products

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Forsta Names Brian Bhuta as Chief Product Officer

September 21, 2021

Accomplished product executive to spearhead innovation across the newly merged company’s suite of CX insights and research technology products

London, UK, New York, NY and Oslo, Norway September 21, 2021 Forsta, the leading Customer Experience and Research Technology company created earlier this year by the merger of Confirmit and FocusVision, today announced Brian Bhuta as Chief Product Officer. Bhuta will oversee Forsta’s product development, spearheading innovation and evolving the architecture of the global company’s expansive product suite, which encompasses CX insights, enterprise feedback management, VoC (Voice of the Customer), VoE (Voice of the Employee), qualitative research, quantitative research, data visualisation and more.

“There is incredible market potential for Forsta’s comprehensive suite of technology products. The company’s state-of-the-art research and insights solutions are world-class. Combine this with the incredibly smart, talented and passionate team at Forsta, and it makes for a one-of-a-kind company poised to drive value for our customers,” said Bhuta. “I’m thrilled to join this innovative, leading-edge company at such an exciting time in its growth trajectory.”

Bhuta joins Forsta with more than 15 years of product, technology and executive leadership experience across both start-ups and large global organisations. Previously, Bhuta was Chief Product Officer at Signify Health, the market leader in delivering value-based care enablement, a role he assumed just as the company was formed via merger. Bhuta has also held the position of Vice President of Product Management at athenahealth, and various executive and leadership roles at EMC (acquired by Dell in 2016), NaviNet (acquired by Lumeris in 2012) and Phoenix Data Systems (acquired by BioClinica in 2008).

“Brian’s arrival marks another exciting step forward for Forsta, as we continue to define and expand our position in the market,” said Kyle Ferguson, CEO of Forsta. “Brian’s vision, leadership and energy will be instrumental in continuing to move the company forward as we transform the research and insights technology industry.”

About Forsta
Forsta is the new frontier of Customer Experience and Market Research Technology. Formed in 2021 via the merger of industry leaders Confirmit and FocusVision, our global company powers the richest and most comprehensive set of research and insights solutions, spanning CX, enterprise feedback management, VoC, VoE, Qual, Quant, Data Visualisation and more. Forsta’s extensive set of market-leading tools, including the award-winning Dapresy data visualisation and reporting suite, combined with the expert guidance of our seasoned data and insights professionals, empower decision-makers to drive business impact based on truly deeper customer understandings. Founded in the Nordics, Forsta means “to understand” in Swedish. Visit Forsta.com for more information.


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Forsta Announces Partnership with Rybbon

August 04, 2021

Partnership will improve incentives for end customers, increase response rates, save time and money

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Forsta Announces Partnership with Rybbon

August 04, 2021

Partnership will improve incentives for end customers, increase response rates, save time and money

Forsta, the world leading Customer Experience and Research Technology company, has launched a partnership with Rybbon, the industry-leading digital gifting platform, to help Market Research and Voice of the Customer (VoC) customers reward their end users for completing surveys. Rybbon will be specifically integrating with Forsta’s survey importing tool, Confirmit Horizons, expanding their partnership with the Forsta brands.  

“Our customers are ambitious – and Rybbon is a great selling point to help them attract high-quality respondents, increase response rates, and provide a seamless, real-time reward experience that respondents want,” said Andrew Miles, Senior Vice President of Technology Partnerships and Product Integrations, Forsta. “We look forward to seeing how our new and existing customers use this tool to gain greater understanding from their customers to transform insights into action.”

Respondents can choose from Instant Rewards to redeem immediately after completing a survey, promoting long-term engagement. Rybbon also offers a unique money-back guarantee to customers for unclaimed or unused rewards. Rybbon’s existing partnership with Confirmit serves more than 1,200 global customers, across nearly 150 countries and has delivered over 2.5 million rewards to respondents.

“Our mission is to help deliver high-quality, valuable results to Forsta customers and a best-in-class reward experience for end users,” said Jignesh Shah, CEO, Rybbon. “We’re keen to dive into this partnership with Forsta, and together, provide a strong blend of products that benefit end users.”

Find out more about Forsta partners here.


About ForstaForsta, is the brand for the recently merged businesses of Confirmit and FocusVision, two of the world’s leading Experience and Research technology companies. In collaboration with their clients, Forsta informs and inspires designs solutions and deploys their market leading experience and research technology to exceed their clients’ needs. Forsta, growing smarter together. Visit Forsta.com for more information.

About Confirmit, a Forsta BrandConfirmit’s solutions are built by insights professionals, for insights professionals. Market Research, customer experience and employee engagement consultants around the world rely on our solutions to turn insight into stories that fuel action. The heart of our business is the people behind our technology, and we work as a partner to deliver the flexibility and power you need to understand and manage experiences, emotions, and behaviours so you’re always one step ahead.

About FocusVision, a Forsta Brand – Established in 1990, FocusVision offers a comprehensive suite of experience insights software solutions - including advanced survey, online interview and focus groups, and online qualitative research community.


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Forsta and Watermelon Announce Partnership

July 29, 2021

Forsta, the world's leading Customer Experience and Research Technology company, and Watermelon, the Customer Experience (CX) and Insight Specialists, have announced a global partnership.

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Forsta and Watermelon Announce Partnership

July 29, 2021

Forsta, the world's leading Customer Experience and Research Technology company, and Watermelon, the Customer Experience (CX) and Insight Specialists, have announced a global partnership. The new alliance creates a broader and deeper range of CX expertise, methodology, and technology – delivered through Forsta’s leading CX platform.  This partnership also takes the first step in a new generation of CX benchmarking available to every Forsta client. 

Giles Whiting, COO and Managing Director, Voice of Customer and Voice of Employee, Forsta comments: “Our announcement today marks the beginning of a great moment for our clients. Working in partnership with Watermelon means that we are now able to provide the most powerful and advanced CX consulting and methodology solutions. Even in the early stages of this partnership we saw how valuable Watermelon’s proprietary benchmarks can be for our clients – allowing them to understand their performance versus industry and geographical peers, and to better identify areas of opportunity in which to improve. Together we will help businesses around the world drive customer advocacy, and progress towards achieving it. We will help them to grow their success and exceed their customers’ expectations. We exist to help inform and inspire decision makers, and our new partnership with Watermelon adds a further dimension to our purpose.”

Mark Squires, CEO of Watermelon, added: “Having enjoyed a successful relationship with Confirmit and FocusVision for over 10 years, I’m really excited about our future with Forsta. In my experience, no other platform provides the same degree of flexibility to design and build truly bespoke approaches to listen to customers and employees, backed up by powerful reporting and analytics to guide action.  With Forsta, we know we have tried and tested foundations that can be adapted and scaled to any scenario. This partnership will be pivotal in enabling our clients to better understand customer experiences and to benchmark performance in greater detail, providing a clearer picture of what matters most and where to focus to drive their businesses forward.”


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Forsta strengthens the Americas Voice of Customer and Employee with appointment of Industry Veteran Jim Reitz

July 27, 2021

Forsta, the world-leading Customer Experience and Research Technology company, has appointed Jim Reitz as Head of Sales for the Americas, Voice of Customer and Employee (VoC/VoE).

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Forsta strengthens the Americas Voice of Customer and Employee with appointment of Industry Veteran Jim Reitz

July 27, 2021

NEW YORK, LONDON and OSLO, Norway – July 27, 2021 – Forsta, the world-leading Customer Experience and Research Technology company, has appointed Jim Reitz as Head of Sales for the Americas, Voice of Customer and Employee (VoC/VoE). Most recently, Reitz was a Managing Director at Adobe where he led a Strategic Accounts practice for the Adobe Experience Cloud focused on digital transformations to help brands achieve one-to-one personalization at scale. A veteran of the VoC/E space, he spent more than 10 years in various roles at OpinionLab, which was ultimately acquired by Verint.

“I am thrilled to be joining Forsta,” said Reitz. “My Adobe experience underscored the importance of leveraging the Voice of Customers as one of the most significant predictive indicators that drive improvements in customer experience and retention. Leading the Americas, I intend to inspire, lead and enable the team to grow exponentially. In doing that, I know we’ll be providing our clients with a partnership that not only exceeds their expectations, but also allows us to grow smarter together.”

Giles Whiting, COO and Managing Director, VoC/VoE adds: “Jim is an industry veteran. He brings a wealth of knowledge and experience to the Forsta team in the Americas. Jim shares the Forsta belief that the power of data lies in being able to unlock it. It is no longer enough to simply analyze data; you have to do something with it. I am looking forward to witnessing Jim and the team helping our clients to learn more about how their customers think, feel and act and translating those findings into profit generating actions.”

He lives in Northern New Jersey and is married with two sons. His passions include singing with the New Jersey Choral Society, traveling with his family, working on home improvement projects and playing golf.


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Forsta Welcomes New Managing Director for Voice of Customer and Voice of Employee in DACH

July 21, 2021

Forsta, the world’s leading Customer Experience and Research Technology company, has welcomed Volker Wylutzki-Boehme as Managing Director and Head of Voice of Customer (VOC) and Voice of Employee (VOE) Experiences in DACH.

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Forsta Welcomes New Managing Director for Voice of Customer and Voice of Employee in DACH

July 21, 2021

Forsta, the world’s leading Customer Experience and Research Technology company, has welcomed Volker Wylutzki-Boehme as Managing Director and Head of Voice of Customer (VOC) and Voice of Employee (VOE) Experiences in DACH.

“I am delighted to be joining Forsta at what is a pivotal phase for the business. As we seek to reinvent the global insights industry, we have a great opportunity globally and especially in the DACH region. There are so many global leading enterprises in DACH, our team will work hard to help to make them all more successful. I am passionate about the power of data, the ability to discern insights from it and then to be able to develop actions that help our clients grow their success – and their profits – is exciting. And that’s what we will do at Forsta!”

“Volker is a great addition to our senior leadership team and I am pleased to welcome him to Forsta,” adds Giles Whiting, COO and Head of the VOC/E business. “Volker brings years of significant VOC and VOE experience together with a deep knowledge of Big Data and Data Analytics that match perfectly with the cutting edge solutions and services we bring to our clients. Volker is inspired by data and the opportunity it presents to transform business. I am looking forward to seeing him play his part in not only transforming our DACH business, but also ensuring we and our clients grow smarter together.”

Volker is based in the Duesseldorf/Cologne area in Germany.


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Confirmit Named as a Strong Performer In Customer Feedback Management Report by Independent Research Firm

July 12, 2021

Confirmit has been named as a Strong Performer in The Forrester Wave™ Customer Feedback Management Platforms, Q2 2021 evaluation.

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Confirmit Named as a Strong Performer In Customer Feedback Management Report by Independent Research Firm

July 12, 2021

Confirmit has been named as a Strong Performer in The Forrester Wave™ Customer Feedback Management Platforms, Q2 2021 evaluation.

“Having Confirmit named as a Strong Performer in the Forrester Wave™ is, in our opinion, an endorsement of the potential we are able to deliver upon for our clients now that we have successfully merged our two businesses – Confirmit and FocusVision – to create Forsta, the world’s leading Experience and Research technology company,” comments Noel Hamill, Chief Marketing Officer at Forsta.

“Our focus has always been on ensuring our clients benefit from an end to end solution that exceeds their expectations. We pride ourselves on helping them to not only make sense of data we discover but to also derive tangible business actions that ultimately help drive their profitability. To be recognized in this Forrester Wave™ is great,” Noel continues.

“The Q2, 2021 Forrester Wave™ was undertaken prior to the merger of Confirmit and FocusVision, and the creation of our new brand - Forsta. We are on the cusp of a new frontier of customer experience, where discovery and understanding of insights will lead to stories that quickly fuel action for our customers. Together we will grow smarter and faster as we bring experience research to life. Our purpose is simple. We exist to help inform and inspire decision makers.”

“As we continue on this journey, we believe we will – without doubt – not only meet but exceed the findings of this Forrester Wave™ evaluation. We will drive exacting trends and standards for the industry worldwide and, each and every one of our clients will benefit from excellence in our knowledge, technology, products and services.”


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