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To Beacon or not to Beacon?

February 21, 2017

Consumers increasingly expect to receive a personalised customer experience (CX). Fortunately for retailers, they have an opportunity to provide a highly targeted shopping experience by making creative use of beacon and geolocation technology.

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To Beacon or not to Beacon?

February 21, 2017
Source: digitalmarketingmagazine.co.uk

Consumers increasingly expect to receive a personalised customer experience (CX). Fortunately for retailers, they have an opportunity to provide a highly targeted shopping experience by making creative use of beacon and geolocation technology.


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Confirmit Announces Winners of Young Market Researcher Awards

February 14, 2017

Awards identify and honor the innovations of twenty future leaders in Market Research

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Confirmit Announces Winners of Young Market Researcher Awards

February 14, 2017

Awards identify and honor the innovations of twenty future leaders in Market Research

New York, NY, London, UK and Oslo, Norway: February 14, 2017 — Confirmit, the leading global solutions provider for Voice of the CustomerVoice of the Employee and Market Research, today announced the recipients of the Confirmit Young Market Researcher Awards. The program identifies and rewards the talents of twenty Market Researchers who are in their twenties and working to drive evolution and innovation in the sector. Winners were selected to highlight exemplary uses of emerging Market Research technologies and methodologies.

Prominent industry practitioners Bob Lederer, CEO of RFL Communications; Jon Puleston, Vice President of Innovation at Lightspeed, Sue York, author of The Handbook of Mobile Market Research, and Szymon Duniec Managing Director at Orima Research and former President of AMSRS, joined members of Confirmit’s executive team to score applications and identify the most impressive entries. The 20 winners, who come from eight countries, are:

  • Troy Allen, KJT Group
  • Emily Anderson, The Martec Group
  • Lizzie Cox, Hall & Partners | Open Mind
  • Paul Cussell, Breaking Blue
  • Louise Donnelly, STV Group plc
  • Robin Gale, Hall & Partners | Open Mind
  • Sandra Koh, Hall & Partners | Open Mind
  • Nick Licitra, KL Communications
  • Duncan McCready, STV Group plc
  • Ariel Malik, Kadence International
  • Christina (Figueredo) Massey, Smarty Pants
  • Radina Nestorova, Market Test JSC
  • Jake Pryszlak, Merseyside Sports Partnership
  • Melanie Rankin, B2B International
  • Rainier van Rietschoten, Veylinx
  • David Ruffolo, Hall & Partners | Open Mind
  • Audrey Schmitt, Kadence China
  • Brina Tretin, BuzzBack Market Research
  • Dean Wan, DBM Consultants
  • Eric Ye, Myanmar Survey Research

"Judging these awards was a fascinating experience" explains Jon Puleston, Vice President of Innovation at Lightspeed. "The quality and range of young talent in the Market Research industry today is truly impressive and it was great to get a sense of the level of enthusiasm of the nominees and to learn about the fresh ideas that they are picking up and running with. I'm looking forward to seeing what impact they have on the industry over the coming years."

The judges’ focus in identifying the winners was a combination of career success so far and areas of expertise. The most critical elements of the judging process looked at practical ways in which nominees are already having a real impact on the companies for which they work and how their careers are likely to evolve in order to extend that impact to the wider market. Notable areas of interest from winners include the role of technology in MR, delivery of insights to customers, big data and the role of emotion in research.

“We’re delighted with the success of our first Market Research awards, an initiative that aligns closely with Confirmit’s efforts to promote growth, evolution, and widespread discussion across the industry,” said Henning Hansen, President and CEO, Confirmit. “We’re thrilled to cap Confirmit’s twenty-year anniversary by honoring those who are driving innovation in this ever-evolving sector, and look forward to the major accomplishments and continued success of these young innovators.”

To learn more about the Young Market Researcher Awards program, visit http://www.confirmit.com/Company/MR-Awards/ or email MRawards@confirmit.com.


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Confirmit Launches New Survey Designer for Faster, More Engaging Survey Creation

February 08, 2017

Easy to use yet advanced design capabilities tackle declining response rates

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Confirmit Launches New Survey Designer for Faster, More Engaging Survey Creation

February 08, 2017

Easy to use yet advanced design capabilities tackle declining response rates

New York, NY, London, UK and Oslo, Norway, February 8, 2017: Confirmit has launched an intuitive and ground-breaking survey designer that removes the complexity of advanced survey creation and enables questionnaires to be created in half the time of many competing solutions.

Confirmit Survey Designer has been developed to make it quicker and easier for users to create highly engaging surveys, saving designers many hours of work. The intuitive user interface makes the creation of feedback and research programs extremely easy while still allowing for the resulting surveys to offer a feature-rich, compelling and engaging experience to respondents.

Confirmit Survey Designer is a new addition to the Confirmit suite of solutions for Voice of the Customer, Voice of the Employee and Market Research programs. It has been developed in close collaboration with key stakeholders specifically to combat the struggle that organizations face with declining response rates and low respondent engagement.

Terry Lawlor, Executive Vice President, Product Management explains: “Organizations know that it is imperative to create surveys that are fun, engaging and reduce respondent fatigue. However, this means that designers can spend a significant part of their working day on the authoring and programming process.

“Confirmit Survey Designer provides designers with all the sophisticated functionality they need to create highly engaging questionnaires, using a class-leading user interface that outperforms anything else on the market.”

Confirmit Survey Designer is an easy to learn solution that is simple to move to and from other solutions. It allows designers to use a wide range of features that are proven to increase response rates and capture insights quickly and easily, including innovative question types, multimedia clips and a powerful array of feedback methods.

Confirmit Survey Designer is available at no cost for its existing Professional Authoring customers, and complements that environment so designers can use either one or toggle between the two when designing a single survey. This provides the ability to author a questionnaire once, then deploy it across multiple channels – including web, CAPI, telephone, mobile, SMS, IVR and more – to ensure the most efficient use of design time while delivering high quality results.

Lawlor concludes: “Design capabilities are continually evolving and we are committed to staying at the forefront of these design developments. The introduction of Survey Designer extends the range of solutions we offer, enabling organizations to create surveys at any level while being supported by the end-to-end capabilities of Confirmit Horizons for enabling research, generating key insights and driving strategic business improvements.”


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How to Make the Financial Case for CX Investment in 2017

February 03, 2017

Making the financial case for CX at C-level may seem a complex task, but it should follow the same core principles as any other investment. Confirmit's Karine Del Moro discusses these principles.

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How to Make the Financial Case for CX Investment in 2017

February 03, 2017
Source: mycustomer.com

Making the financial case for CX at C-level may seem a complex task, but it should follow the same core principles as any other investment. Confirmit's Karine Del Moro discusses these principles.


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The Future of Text Analytics

February 01, 2017

As businesses look to put their best foot forward in 2017, using text analytics to derive structure from unstructured data is an essential place to start.

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The Future of Text Analytics

February 01, 2017
Source: upside.tdwi.org

As businesses look to put their best foot forward in 2017, using text analytics to derive structure from unstructured data is an essential place to start.


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Confirmit Looks to the Next 20 Years of Success With New Leadership

February 01, 2017

Ken Østreng to become new President and CEO

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Confirmit Looks to the Next 20 Years of Success With New Leadership

February 01, 2017

Ken Østreng to become new President and CEO

New York, NY, London, UK and Oslo, Norway: February 1, 2017 - Confirmit has announced today that Ken Østreng, the company’s current CFO, will become President and CEO following Henning Hansen’s decision to resign from the role. Østreng will assume his new role at the beginning of April, ensuring a seamless and smooth period of transition and continued focus on delivering industry leading products, solutions and experiences to Confirmit customers.

Under Henning’s leadership, Confirmit has grown to become a leading provider of Voice of the Customer, Market Research and Voice of the Employee software and services. During his tenure, the company has grown to include ten offices in seven countries and the workforce has expanded five-fold. He has led a number of high-profile acquisitions including IRM in 2015, Integrasco in 2014, CustomerSat in 2012, Techneos in 2011 and Pulse Train in 2007.

Since taking the role in 2005, Henning has ensured Confirmit has led the field in the development of end-to-end MR software solutions, and oversaw the launch of the company’s flagship software platform, Confirmit Horizons in 2009. He has also expanded the organization to deliver a wide range of consultancy services that have led Confirmit to become an industry leader in the provision of VoC and VoE programs for organizations around the world.

Commenting on the announcement, Henning Hansen said: “It has been my honor to lead this team for the past 11 years and I am incredibly proud of what we have achieved during this time. After a decade manning the helm, it is now the right time for me to focus on other priorities, spend more time with my family, and start a new chapter. I am delighted that Ken will be taking on the role and, having worked closely with him for over a decade, I know that he has the experience and expansive knowledge of Confirmit to ensure that the company will continue to be a powerful, driving force in the market,” he said.

Ken Østreng added: “Confirmit is an amazing organization, with world-class talent and industry leading products. This is an exciting time filled with opportunities to innovate and provide our customers with continually evolving solutions and services. I look forward to leading our dedicated team of people over the coming years.”

Ken W. Østreng joined Confirmit as CFO in December 2005 and has 25 years of experience in the IT industry where he has held senior positions in both listed and privately held companies.


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