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Confirmit Named Quirk’s Market Research Supplier Award Finalist

September 19, 2019

Company recognized for outstanding service and innovation in the MR industry

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Confirmit Named Quirk’s Market Research Supplier Award Finalist

September 19, 2019

Company recognized for outstanding service and innovation in the MR industry

New York, NY, London, UK, Oslo, Norway: September 19th, 2019: — Quirk’s has named Confirmit a finalist for the Market Research (MR) Supplier Award, part of the larger Marketing Research and Insight Excellence Awards. The MR Supplier Award recognizes marketing research and insight firms making outstanding contributions to the success of brands, and consistently exhibiting a collaborative business relationship with clients.

To help businesses make better decisions, Confirmit (via Confirmit Horizons) brings together a wide range of data sources: feedback from customers, employees and partners, as well as operational data, such as CRM and financial inputs, and behavioral information. Integrating and mapping these sources means that Confirmit provides companies with the ability to make data-driven decisions.

Another key innovation to support this process is the introduction of Confirmit Concept Miner, a tool that uses Artificial Intelligence (AI) and advanced machine learning techniques to ensure quick and easy understanding of key insights that may be hidden within textual data. With this tool, companies are able to continually learn, with an automated eye on what’s changing in their world.

“Our aim is to provide research clients with an intelligent and smart mechanism to obtain deeper insight into data and add true value to end clients in a consistent and efficient way,” said Wale Omiyale, SVP Market Research, Confirmit. “We recognize that AI does not have all the answers, so providing the space for human beings to guide and direct our technology is an important part of generating understanding into the data interpretation process.”

Confirmit works with MR clients including Delvinia, Nepa, B2B International, and Culturati to deliver unique solutions that address key markets and challenges. For example, it has been a strategic supplier to Nepa as they have pioneered the integration of consumer research and data science in their Nepa Consumer Science Platform.

“Nepa has used Confirmit technology for over a decade and we have enjoyed their great customer service and collaboration at all stages of our growth” explains Sean Dunn, CMO at Nepa.  “Our partnership is formed on a trust in the data collected through the Confirmit Horizons platform. As we continue to grow our business in new directions, we have confidence that Confirmit will continue to innovate in ways that enable and support our growth.”

“We’re honored to be named a finalist by Quirk’s,” said Michael Wooh, Chief Marketing Officer, Confirmit. “This designation reflects our commitment to the MR industry, which we’ve been supporting for over two decades, and continue to do so with a partnership approach. We offer end-to-end research solutions, from multi-channel data collection, to AI-driven analytics and automated reporting that enables MR businesses to focus on what matters – their clients.”

The Marketing Research and Insight Excellence Awards, powered by Quirk’s Media, recognize the researchers, vendors and products and services that are adding value and impact to marketing research. Finalists are selected by a panel of judges made up of a combination of end-client researchers, supplier partners and Quirk’s editorial staff.

“Quirk’s is so excited to launch The Marketing Research and Insight Excellence Awards,” said Steve Quirk, President and Publisher, Quirk’s Media. “It was our goal to introduce an independent awards program, judged by insights professionals, aimed at elevating the great work that researchers are doing, both in the U.S. and around the world. We feel it is important to give the best in the business a place to be celebrated and recognized by the industry.”

Winners will be announced at the Quirk’s Marketing Research and Insight Excellence Awards Gala on Monday, November 18 at the Edison Ballroom in New York City. For more information about The Marketing Research and Insight Excellence Awards visit quirksawards.com.


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Lieberman Extends Confirmit Partnership to Support Global Market Research

September 17, 2019

Flexibility and customization of Confirmit Horizons to drive continued success

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Lieberman Extends Confirmit Partnership to Support Global Market Research

September 17, 2019

Flexibility and customization of Confirmit Horizons to drive continued success

Great Neck, NY, London, UK, Oslo, Norway: September 17, 2019: Lieberman Inc., one of the largest and fastest-growing independent full service Market Research companies, has renewed its long-running relationship with Confirmit to support the company’s ongoing focus on meeting the needs of their global clients.

Working together since 2008, Confirmit has been a long-term, strategic partner for Lieberman who continuously looks to innovate and uncover new knowledge for their clients. A large benefit to Lieberman working with Confirmit has been the flexibility of the Confirmit Horizons platform and ability to create highly customized projects. 

“We often incorporate advanced, multi-variate techniques into our respondent surveys, so Confirmit’s flexibility was – and continues to be – a very appealing quality for us,” said Mitchel Horowitz, Partner and Chief Methodologist at Lieberman. “Confirmit has made it easy for us to develop specialized data collection modules with traditional screeners, as well as classification and demographic sections.”   

In addition to leveraging the Confirmit Horizons platform, Lieberman uses Confirmit’s mobile app capabilities as well as the translation module for multi-lingual studies to pioneer novel methodologies, such as their latest screening innovation, Tournament. 

“At Confirmit, we’re acutely aware of the growing needs of our Market Research partners, and that includes flexibility, scalability and customization,” said Shirley Panek, Vice President of Client Development, Confirmit. “Particularly for Lieberman, these qualities are required for their wide array of services that span globally – and we’re delighted to continue working together and exchanging expertise to drive better outcomes.”

Horowitz concluded: “Confirmit has helped us reach our goal of being a one-stop shop for our corporate Market Research clients. We look forward to continuing our partnership and delivering even better results for our clients.”


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3 Ways to Capture the Voice of the Employee

September 16, 2019

To effectively listen to employees and improve employee engagement, companies should adopt a Voice of the Employee program. Confirmit's EJ Sieracki discusses 3 steps you should take to listen effectively.

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3 Ways to Capture the Voice of the Employee

September 16, 2019
Source: confirmit.com

To effectively listen to employees and improve employee engagement, companies should adopt a Voice of the Employee program. Confirmit's EJ Sieracki discusses 3 steps you should take to listen effectively. 


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AI: A More Accurate Route to Insights?

September 13, 2019

Artificial intelligence has some market researchers worried about job security, but AI could present researchers with a more accurate, efficient route to insights.

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AI: A More Accurate Route to Insights?

September 13, 2019
Source: confirmit.com

Artificial intelligence has some market researchers worried about job security, but AI could present researchers with a more accurate, efficient route to insights.


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Confirmit Appoints Andrew Farries as Director of CX Consulting

September 12, 2019

Highly experienced customer experienced practitioner joins Sydney team

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Confirmit Appoints Andrew Farries as Director of CX Consulting

September 12, 2019

Highly experienced customer experienced practitioner joins Sydney team

London, UK, Sydney, Australia and Oslo, Norway: 12th Sept 2019: Confirmit has announced the appointment of highly experienced Andrew Farries as Director, Customer Experience Consulting in Australia.

Based in Sydney, Andrew brings with him extensive knowledge in customer experience, customer transformation, customer strategy, human-centred design and marketing strategy.

Andrew joins Confirmit, the leading global solutions provider for Customer Experience, Voice of the Employee and Market Research from the NAB where he was Head of Customer Strategy.

Andrew has also held positions at MLC Australia, Optus, AMP and the Commonwealth Bank.

Since launching its direct sales presence in Australia in 2015, Confirmit has substantially grown its customer base, driving the growth of customer experience in the region.

Andrew said he was excited to be joining Confirmit at a time Australian companies were truly embracing CX solutions and strategies.

“I am delighted to be joining such a talented team that is genuinely passionate about providing better business outcomes,” Andrew said.

“Confirmit’s widely respected solutions have been at the forefront for what I believe is a very exciting time for CX in Australia.

“CX is no longer being treated as just isolated projects in separate departments, but as a complete culture that is energizing and engaging everyone in the customer-centric organizations that are embracing it.”

Chris Brown, VP Global CX Consulting at Confirmit added “We’re delighted to welcome Andrew on board as part of our expanding team of CX consultants.

“As a consulting group, our focus is on empowering clients to turn their CX visions into a reality and Andrew’s experience and expertise will be key to delivering that reality to our clients in Australia and New Zealand.”

Andrew said he was looking forward to meeting new and existing clients at Confirmit’s upcoming summit - The Journey to Insight Rock Stardom - in Sydney on September 25.

“As well as the fantastic presentations, it will be a great opportunity to catch up with clients, see where they are up to on their customer journeys and get an understanding of how I can help them deliver even more for their customers,” Andrew said.

To learn more about the event, please visit the Confirmit website.


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Confirmit Announces 2019 AIR Award Winners

September 10, 2019

Market Research businesses recognized as leaders for innovation and excellence

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Confirmit Announces 2019 AIR Award Winners

September 10, 2019

Market Research businesses recognized as leaders for innovation and excellence

New York, NY, Oslo, Norway, and London, UK—September 10th, 2019: Confirmit today announced the winners of the 2019 AIR (Achievement in Insight and Research) Awards. The AIR Awards were created to recognize Confirmit customers who are driving the Market Research industry forward by demonstrating innovation and excellence to enhance business performance.

Ken Østreng, CEO at Confirmit, says of the program: “Great research is at the heart of business decision making. We are delighted to recognize the people and businesses whose dedication to innovation and insight are driving the Market Research industry forward. Congratulations to all our winners, we are proud to be part of your stories.”

The AIR Awards program is broken into three categories:

  • AIR Agency: Rewards agencies who are providing exceptional guidance and value to clients, who are driving the future of the MR market by designing and implementing new approaches, or who are breaking new ground in the merging of Market Research, insight and Voice of the Customer.
  • AIR Project and Innovation: Recognizes individual projects undertaken for an end client that demonstrated exceptional application of methodology, true innovation or that yielded results that have had a significant impact on the client.
  • AIR Professionals: Identifies MR professionals at any stage in their career who are having an impact not only on their business but on the industry as a whole, either by driving new thinking, taking new approaches, or harnessing new technologies.

Diego Casaravilla, CEO of Fine Research said: "Thank you to Confirmit for this wonderful recognition which is a great motivation for the FINE team to continue working towards excellence. We are particularly proud to be the first Latin American company to have won an AIR award. We are also very excited to be recognized as a Judges’ Choice winner in the Project and Innovation category."

The winners are:

  • AIR Agency:
    • Judges’ Choice Winners: Ecorys, Nepa
    • Winners: Enhance Research, Fine Research, Holden, InsightWorks, Nielsen, Owl Solutions, QRS, SNWare
  • AIR Project & Innovation
    • Judges’ Choice Winners: Fine Research, HESA
    • Winners: B2B International, Delvinia, Holden, Illuminas, InsightWorks, Virtual Incentives, W5
  • AIR Professional
    • Judges Choice Winner : Lindsay Parry – Nepa
    • Winners: Bill Zuo – InsightWorks, Brian Li - Nielsen China

George Zdanowicz, CEO of Enhance Research said: “We’re delighted to receive this AIR Award. It’s a nice recognition of some of the great work the Enhance Research team are delivering for our fantastic clients.”

Confirmit was delighted to have three highly regarded Market Research professionals as judges for the AIR Awards. The judges were Kristin Luck, Founder of ScaleHouse, Dangjaithawin Anantachai, Managing Director, INTAGE Thailand, and Vanessa Oshima, Founder and President of Heart Data inc.

Kristin Luck of ScaleHouse commented “It’s an honor to collaborate with Confirmit on recognizing the research firms utilizing technology in truly innovative ways to create new industry solutions. The AIR awards truly elevate and recognize the work of the best and the brightest the market research industry has to offer.”


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