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Embracing a People-based Future for Market Research

October 15, 2020

2020 has cast every business in a new light. While many organizations are still adapting to new ways of working, some changes are already well underway. The market research (MR) industry is no exception.

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Embracing a People-based Future for Market Research

October 15, 2020
Source: confirmit.com

2020 has cast every business in a new light. While many organizations are still adapting to new ways of working, some changes are already well underway. The market research (MR) industry is no exception.


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Confirmit Announces Third Annual 2020 AIR Award Winners

October 06, 2020

Market Research businesses celebrated for innovative approaches for enhancing business performance

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Confirmit Announces Third Annual 2020 AIR Award Winners

October 06, 2020

Market Research businesses celebrated for innovative approaches for enhancing business performance

New York, NY, Oslo, Norway, and London, UK —October 6th, 2020— Confirmit today announced the winners of the 2020 AIR (Achievement in Insight and Research) Awards. The annual AIR Awards recognize Confirmit customers committed to innovation and the advancement of the Market Research industry. As industry leaders, the AIR award winners creatively unlock powerful people, market, and brand insights to fuel action.

In an increasingly competitive environment, the 2020 AIR Awards had more submissions than ever before, with an increase in submissions by 60 percent and applicants ranging across five continents. Following the recent merger of Confirmit with Dapresy, the leading data visualization reporting firm, the award program expanded to include submissions from clients from the expanded company.

“Our recent merger with Dapresy opened up new avenues for collaboration and this year’s AIR Awards recognize clients who have taken advantage of those newfound possibilities,” said Kyle Ferguson, CEO at Confirmit. “We are proud to acknowledge the people and businesses who have excelled despite the unprecedented challenges this year has brought. Congratulations to all our winners and thank you for driving the Market Research industry forward though your innovation and resilience.”

The AIR Awards program is broken into three categories:

  • AIR Agency: Rewards agencies who are providing exceptional guidance and value to clients, who are driving the future of the MR market by designing and implementing new approaches, or who are breaking new ground in the merging of Market Research, insight and Voice of the Customer.
  • AIR Project and Innovation: Recognizes individual projects undertaken for an end client that demonstrated exceptional application of methodology, true innovation or that yielded results that have had a significant impact on the client.
  • AIR Professionals: Identifies MR professionals at any stage in their career who are having an impact not only on their business but on the industry as a whole, either by driving new thinking, taking new approaches, or harnessing new technologies.
  • Business Transformation: This specially created award commends a client who has shown outstanding innovation and agility in adapting to the challenges presented by the coronavirus.

 

The winners are:

  • AIR Agency:
    • Judges’ Choice: CSBA, In-house Research, Kids Industries, Walnut Unlimited
    • Standard Winners: Abt Associates, Accelerator, ACUPOLL, Core Research, Course5 Intelligence, E2E Research Services, Eden Stanley, Fine Research, Greenwald Research, Holden Data, Ipsos, Lewers Research, MD Analytics, Meridian West, Nielsen China, Owl Solutions, Yonder Data Solutions (formerly Populus Data Solutions), SMARI, SNWare, Sprout Strategy
  • AIR Project & Innovation:
    • Judges’ Choice: CRIS by Delvinia, Fifth Dimension Consulting, Fine Research
    • Standard Winners: B2B International, E2E Research Services, Enhance Research, Giraffe Insights, Ipsos, MDRG, Inc., Userneeds, Walnut Unlimited
  • AIR Professionals:
    • Judges’ Choice: Elisa Adams -Sprout Strategy
    • Standard Winners: Alexandra Kuzmina – Accelerator, Leslie Salgado - Culturati Research, John Xu - Holden Data, Brian Li - Nielsen China
  • Business Transformation Award:
    • Special Recognition: ACUPOLL

 

With an eye towards excellence, this year’s judges brought a wealth of industry knowledge and experience to the panel. They included, Fiona Blades, president and CEO, Mesh Experience; Shannon Danzy, principal, danzy consults, Simon Chadwick, managing partner, Cambiar Consulting, and Natalie Samuel, co-founder and director of CORe.

“It was a real privilege to be part of the AIR Awards judging panel” said Fiona Blades. “There were some really strong entries that showed innovation, authenticity, and a sense of truly insight-driven cultures. It’s clear that all the entrants are committed to delivering research and guidance that ensures their clients can make the best decisions for their businesses. Well done to all the winners!”

Simon Chadwick added: “Congratulations to all the AIR Awards winners. Being part of the judging panel was extremely illuminating and it was a privilege to learn about some of the innovative, intelligent approaches that MR professionals are using to respond to their clients’ challenges”.

For more information about the 2020 Confirmit AIR Awards, visit https://www.confirmit.com/Company/Awards/AIR-Awards/


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Customer Experience (CX): Core to going digital

October 05, 2020

Confirmit's Howard Lax talks with Larry Dignan about the art, science, and psychology of developing a great customer experience and how it fuels digital transformation.

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Customer Experience (CX): Core to going digital

October 05, 2020
Source: confirmit.com

Confirmit's Howard Lax talks with Larry Dignan about the art, science, and psychology of developing a great customer experience and how it fuels digital transformation.


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The Institute for Jewish Policy Research selects Confirmit to build unique new panel

September 17, 2020

New panel will uncover insights into Jewish life in the UK

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The Institute for Jewish Policy Research selects Confirmit to build unique new panel

September 17, 2020

New panel will uncover insights into Jewish life in the UK

London, UK and Oslo, Norway September 17th, 2020: Confirmit has announced that JPR, the Institute for Jewish Policy Research, has selected Confirmit as its partner to create a new UK-wide panel. The panel will capture the experiences and opinions of people from all denominations of Judaism and from those who are not affiliated. It will be the first of its kind at this scale in the world.

JPR is the leading research institute in Europe specializing in analyzing the state and position of the contemporary Jewish communities in the UK and across the continent.

Dr Jonathan Boyd, Executive Director of JPR, explained: “Capturing the views of European Jewish populations is a challenge, because, like many other ethnic and religious minorities, they are small, geographically concentrated in particular areas and difficult to both define and reach. Building a panel is a way to overcome some of these difficulties; our aim is to create and manage a highly engaged panel of at least 5000 people across the UK to help provide insight that will reveal the attitudes of a wide range of Jewish people and will help Jewish organizations plan more efficiently and effectively for the future.”

The non-profit organization will use the Confirmit Horizons platform to create and deploy surveys, set up and manage the new panel, and analyze the views they gather to deliver insights that will help drive decision-making.

“The thing that really struck us about working with Confirmit was the people” added Dr Boyd. “In the process of seeking out the right solution for us, it became clear that not only was Confirmit Horizons the best software for us to use but that Confirmit would be more to us than just a vendor. We are looking forward to working with the Confirmit team, and to using the insights we gather to better understand the experiences of Jewish people in modern Britain”.

Tim Hannington, Chief Revenue Officer at Confirmit added: “We’re delighted to be supporting JPR in their vital research into Jewish communities. Now, more than ever, it is important for all communities to have their voices heard, and we look forward to working closely with the JPR team as they work to build this unique panel of views and experiences.”


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Confirmit Names New COO and Head of Legal

August 18, 2020

Further expansion of leadership team

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Confirmit Names New COO and Head of Legal

August 18, 2020

Further expansion of leadership team

New York, NY, Oslo, Norway and London, UK – August 18, 2020Confirmit has today announced the appointment of a new Chief Operating Officer and Head of Legal to its leadership team. Giles Whiting joins as COO, bringing his expertise in building high-performing teams, executing growth strategies, and product development. Rebecca Wright joins the team as Head of Legal, to oversee and deliver efficient legal strategies and compliance programs across an international landscape.

Whiting said: “I’m excited to join the team at what feels like the start of a new era for Confirmit. Confirmit is well positioned to see both business and customer success across its core markets of Market Research, Customer Experience, and Employee Engagement. Its deep roots in these markets plus new product developments and merger with Dapresy create a differentiated and powerful solution for our clients. I look forward to working with the team to continue innovating and delivering world-class services in 2020 and beyond.”

Whiting will oversee the strategy for operational execution, helping to position Confirmit as the partner of choice for businesses who need to use insight to drive fact-based decision making.

In her role as Head of Legal, Wright will assume responsibility for the global legal function, bringing her expertise in legal services, legal risk and operations management, compliance, privacy and intellectual property management to support the company’s commercial efforts and strategy.

Wright commented: “I’m delighted to be joining the Confirmit team. It is critical that as a business, we work as a trusted and effective partner with our clients, and I am determined to ensure that we are able to do so as the company continues to innovate and evolve in a changing environment”.

Prior to Confirmit, Whiting led SoftBank Group’s Operating Team where he oversaw their portfolio of strategic and global assets. Whiting has also held executive roles at Medallia, Percepta, TTEC, and McKinsey & Company.

Before joining Confirmit, Wright most recently served as Chief Legal Officer and Company Secretary at Brady PLC, an energy and commodity trading software company, where she established the in-house global legal function, embedding legal into the heart of the business. Prior to this, Wright was Legal Counsel at Rosetta Stone.

“We’re thrilled to welcome Giles and Rebecca onto our team as we embark on this new chapter for Confirmit,” said Kyle Ferguson, CEO at Confirmit. “We’re excited about the level of expertise and energy they bring to the table to help continue to grow our business.”


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Confirmit appoints Tobi Andersson as Chief Product Officer

August 11, 2020

New role signals commitment to accelerated product innovation

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Confirmit appoints Tobi Andersson as Chief Product Officer

August 11, 2020

New role signals commitment to accelerated product innovation

London, UK, New York, NY and Oslo, Norway: 11 August, 2020: Confirmit has appointed Tobi Andersson to the new role of Chief Product Officer to lead Confirmit’s product strategy and vision. The announcement follows the recent acquisition of Confirmit by Verdane, its merger with Dapresy and the appointment of Kyle Ferguson as CEO.

Andersson, formerly CEO at Dapresy, will be responsible for the integration of the Confirmit Horizons and Dapresy platforms, working with customers, partners and the combined product development team around the world to create a single state-of-the-art platform.  

“Combining both solutions into one platform based on one clear vision will deliver an innovative roadmap that differentiates us from anything else in the market. Our approach will drive widespread disruption across an insights industry that to date has been fragmented, having evolved at different paces in different sectors,” explains Andersson.

“Organizations need technology that adapts to their business requirements and processes, not the other way around,” he added. “Our aim is to support the insights industry as it embraces increasing automation, enabling insight professionals to benefit from the digital evolution of the industry as a whole.

“Our focus will be on delivering the next generation of insight capabilities that will democratize data and make insights available to everyone. Our customers will be able to make better and faster decisions that deliver tangible business outcomes.”

Andersson has over 20 years’ experience in the global Market Research industry, most recently as the former co-founder and CEO of Dapresy.

Commenting on Andersson’s appointment, Kyle Ferguson, CEO at Confirmit added: “With Tobi’s passion for insight technology to guide us, there is no limit to our ability to help our customers simplify complex problems and ultimately become more successful.

“He leads an ecosystem of experienced people and proven technology, supported by long-term investment from Verdane. This puts us in a unique position to understand and respond to what our customers need from an insights platform, now and in the future.”


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