Key Considerations for Implementing a Mobile Strategy
The rate of adoption of mobile phones and mobile devices in the last ten years represents one of the greatest innovations in technology, in terms of global expansion and speed. More important than the technological change, though, is the change in behavior and expectations that mobile has driven among consumers and business users alike.
- What impact has mobile technology had on gathering feedback and research?
- How can you organization embrace the mobile channel to your advantage?
- How can mobile engagement help you to move from monolog to dialog with your customers?
"Building long-term, profitable and useful relationships with respondents is not just about delivering beautiful, engaging surveys and expecting them to complete them .The most successful mobile engagement strategies are those that integrate with existing feedback channels to deliver a comprehensive view of customers or the market."