Market Research

Market Research operations of all kinds can benefit from Confirmit. The Confirmit platform is a true end-to-end solution that supports all the needs and functions of a Market Research organization. So, whether your organization is a global MR agency running multi-country, multi-mode projects, or a small department running local projects, we have solutions to meet your survey—and your business-requirements.

Confirmit’s range of survey software tools enables you to manage each and every step of the survey lifecycle, from creation and panel management, to data collection, data processing, reporting, and analysis.

Confirmit’s solutions enable you to increase efficiency by completing more projects at a faster rate, and improve the quality of results you deliver to your customers. As a result, you are able to improve customer service and retention, enhance business processes, and add value to your entire survey process.

By adopting Confirmit’s solutions, you can also benefit from excellent Return On Investment (ROI). This can be measured in terms of cost reductions in the survey process itself, as well as enhanced customer relationships, more accurate survey data and results, and faster survey turnaround.
 

SCREENSHOTS

Representing the first fully on-demand, mixed-mode solution of its kind, Confirmit Horizons (version 14 of the Confirmit platform), enables you to offer unrivalled flexibility and choice to your respondents, as well as create valuable analysis of aggregated results for insight and action.

The introduction of CATI (Computer Assisted Telephone Interviewing) and hosted telephony to Confirmit brings a wealth of new opportunities for your Market Research activities. In addition to lowering your total cost of ownership through reduced investment in hardware, these new capabilities provide excellent scalability, better productivity for interviewers, a more engaging respondent experience, and improved analysis capabilities.

Combined with the sophisticated Web and CAPI interviewing capabilities of Confirmit Horizons, this new telephony functionality enables you to offer mode-switching during the process of a survey, catering to the preferences and requirements of individual respondents at different times.
 

SCREENSHOTS

Software-as-a-Service (SaaS) is not new, but it is rapidly gaining popularity across the Market Research community, enabling users to take advantage of the power of software platforms without the cost and administration involved in installing them on local servers.

This model is something that Confirmit introduced nearly a decade ago, and it has proven to be very successful for a wide range of Market Research agencies and departments. Using the Confirmit On-Demand platform, you too can reap the benefits of Confirmit’s flexibility and functionality, while minimizing risk and expenditure.

The platform gives you faster speed to market for the services you offer. It also provides the necessary flexibility to enable you to react to market changes and trends faster, and adjust your offering without having a major impact on infrastructure.

This combination of speed and flexibility has a positive effect on your bottom line—never more important than in today’s economic climate.
 

SCREENSHOTS