Beyond KPIs - Key Attitudinal Indicators™ (KAIs)

According to the Theory of Reasoned Action, changes in attitude precede changes in behavior.

What does that mean for your business? That monitoring and measuring attitude - of both your customers and your employees - provides invaluable insight into potential shifts in behavior. Understanding the drivers behind attitude is critical in determining how to best respond before resulting behavioral changes negatively impact your business.

Confirmit empowers you to measure and manage attitude as a part of your business process through KAIs™. These indicators provide an aggregate view of attitude at key ‘Moments of Truth’ in your customer and employee lifecycle. Because they give you insight into future behavior, they act as leading indicators into your business.

Most businesses today measure Key Performance Indicators (KPIs) to provide insight into what's happened in the business. By their very nature - they examine historical data - they are trailing indicators.

KPIs also don't tell you how to improve performance. Attitudinal measures provide you with the understanding of the drivers behind the performance.

KAIs perform two vital functions for your business:

They act as leading indicators that complement the KPIs you already measure.

They provide the "why" behind the "what" that is your performance measure.

Learn more about KAIs and the lifecycles that matter most to your business:

The Customer Lifecycle

The Employee Lifecycle

Product and Brand Lifecycles

Industry specific solutions:

Retail Banking

Business Banking

Investment Banking

Health Insurance

Life and Pension Insurance

Property and Casualty Insurance

Beyond KPIs - Key Attitudinal Indicators™ (KAIs)

According to the Theory of Reasoned Action, changes in attitude precede changes in behavior.

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