In this on-demand webcast, Kathryn Williams, Senior Manager, Customer Experience and Loyalty of Cisco WebEx shares the strategic impetus behind Cisco WebEx’s decision to implement a voice of the customer program that has resulted in increased customer satisfaction, reduced costs, and increased customer loyalty.

Kathryn discusses:
  • The evolution of Cisco WebEx’s customer satisfaction and loyalty program.
  • The reports and alerts that generate action in the business.
  • How the program has delivered cost savings and increased revenue to different parts of the business
In addition, Gary Schwartz, VP Product Marketing of Confirmit, discusses the advantages that attitudinal data brings to companies that implement Enterprise Feedback Management solutions, and how you should consider the “Moments of Truth” in the overall customer experience to optimize the value of the program.

Click here to download the presentation.
Click
here to view the recorded webcast.

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