Mixed-Mode Research - The Realities of Managing, and the Benefits of Running, an IVR, CAWI and Paper Survey

Download this presentation from the Confirmit Community Conference which took place in London on May 21-23, 2008.

Tony Broome, Divisional Director, GfK Consumer and Richard Collins, Partner/Alliance Director, EMEA, Confirmit, provided a case study from a recently-conducted mixed-mode survey of nursing and care homes. They gave an in-depth insight into the research challenge and the research design; the technologies employed and the management of the study through to results, delivering actionable insights at an operational level.
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