Tell Me What You Really Think

Unless you ask, you'll never know what a customer really thinks about your product or service. "By embracing a customer-feedback program," writes Carolyn Hall at MarketingProfs, "you can gain insight into customer attitudes and learn important truths about buying behavior as well as the evolving attitudes that will determine future buying behavior."

Use a customer-feedback program to encourage ongoing dialogue. "The increased consumer engagement forges tighter purchasing relationships and builds significant brand value," notes Hall. But there's more: "The constant communication also provides an excellent platform for the creation of personalized, relevant promotions, creating a win-win that further builds the relationship."

Read more at Marketing Profs