Marketing Associate

About the company

Our customers are primarily Global 5000 companies and Market Research agencies worldwide, who rely on our wide range of products for feedback/data collection, panel management, data processing, analysis, and reporting.

We pride ourselves on providing innovative, superior technological solutions that are scalable, secure, and flexible to support our clients’ constantly evolving needs. We are committed to understanding and meeting the needs of our international customer base, and developing strategic relationships that support this. Confirmit was established in 1996, and rapidly became the leading provider of Software-as-a-Service feedback and research solutions.

Confirmit now employs over 250 people and has offices in Oslo, Norway (headquarters); Cologne, Germany; Guildford and London in the UK; New York and San Francisco in the US; Moscow and Yaroslavl in Russia; and Vancouver, Canada. Confirmit’s software is also distributed through partner resellers in Barcelona, Kuwait City, Madrid, Milan, Santiago, Sydney, and Tokyo.

About the Position

Reporting to the Marketing Manager, the person selected for this role will collaborate with multiple teams to coordinate and execute Confirmit’s email marketing campaign program in addition to pay-per-click and other lead nurturing programs, driving new business revenue and increased customer retention. This is an exciting opportunity for a driven individual seeking an opportunity to capitalize on his/her email marketing experience.

• Maintain Confirmit’s global email marketing program including:
  • Support day-to-day activities including, but not limited to, email campaign set-up, testing, tagging and deployment of one-time, recurring, triggered and dynamic content-driven campaigns
  • Building email and landing page layouts and templates
  • Responsible for optimizing emails to increase deliverability and quality rendering across multiple email platforms and web browsers
  • Troubleshoot technical issues related to HTML templates and other aspects of email execution, as required
  • Provide best practice recommendations to optimize overall campaign effectiveness, including testing, personalization, dynamic content, etc.
  • Recommend new and unique ideas
• Provide creative support for related campaign assets
• Coordinate and manage global Pay-Per-Click programs
• Work cross-departmentally to coordinate assets, campaign development, segmentation, execution – driving relevant data to CRM database and appropriate teams.
• Track, analyze and report on campaign results; recommend future improvements
• Organize and coordinate launch plan schedules with deadlines in mindResearch and evaluate lead generation opportunities

• 3-5 years experience email marketing or similar
• BA or equivalent in related field
• Strong MS Office skills; excellent verbal and written communication skills
• Experienced with email marketing or marketing automation tools required (Marketo preferred)
• Experienced with HTML, Dreamweaver, Photoshop required
• Working knowledge of CRM databases; Salesforce.com preferred
• Current on email marketing best practices, including publishing strategies, deliverability, segmentation, campaign analysis, and CAN-SPAM compliance
• Project management and analytical skills with ability to juggle multiple campaigns and change/adapt plans as needed and pay close attention to detail.

EDUCATION/EXPERIENCE

Bachelor’s degree in Computer Science. 2-3 years experience in a similar environment with comparable responsibilities is preferred.

Department
New York

Full Time/Part Time
Full Time

Date looking to hire
Immediate opportunity.

Contact
Heidi Brumbach, U.S. Human Resources Manager
E-mail: heidi.brumbach@confirmit.com
Office Direct: (510) 420-3191