The past ten years have seen innovation and disruption across the Market Research technology landscape. New technologies and trends have done much to shape the way MR firms work today, but what effect has this had on the industry as a whole, and how will it continue to evolve?
Every organization strives to achieve excellence in customer experience. Listening to your customers is only one part of a truly effective Voice of the Customer program. A comprehensive and fully integrated VoC program provides insight that enables you to increase revenue, reduce costs and promote culture change.
Karine Del Moro
Setting up and running a VoC program is a challenge at any level. Getting it right is even harder.
A Customer Journey Map can serve as the underlying structure of your customer experience strategy, offering a clear view of customer interactions as they navigate throughout your organization.
Ever thought of using mobile insights to get more out of your customer feedback?
Miguel Ramos, Mobile Subject Matter Expert, Confirmit, outlined how mobile insights gathered at the point of experience can add value to multiple departments within any organization.
Every organization strives to acheive excellence in customer experience. Getting there, however, can be a challenging journey. Alongside Megan, Stacey shared best practices in overcoming the most common VoC program hurdles you're likely to encounter.