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The Recipe for CX Success

Carolyn Hall
November 2014


Take a handful of stakeholders, a customer journey map and 1 VoC solution and combine carefully to deliver outstanding customer experiences.

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A Decade of Innovation: Lessons from the Confirmit 2013 Market Research Technology Report

Wale Omiyale
Tim Macer
November 2014


The past ten years have seen innovation and disruption across the Market Research technology landscape. New technologies and trends have done much to shape the way MR firms work today, but what effect has this had on the industry as a whole, and how will it continue to evolve? 


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How to Optimize your VoC Program for Maximum Success

Claire Sporton
Stefan Kolke
November 2014


Every organization strives to achieve excellence in customer experience. Listening to your customers is only one part of a truly effective Voice of the Customer program. A comprehensive and fully integrated VoC program provides insight that enables you to increase revenue, reduce costs and promote culture change. 

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6 Steps to Glorious VoC Failure: Part One

Karine Del Moro
October 2014


Setting up and running a VoC program is a challenge at any level. Getting it right is even harder.

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Customer Journey Mapping

Claire Sporton
John Dalton
October 2014


A Customer Journey Map can serve as the underlying structure of your customer experience strategy, offering a clear view of customer interactions as they navigate throughout your organization. 

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The Economics of the Customer Experience

Annette Franz Gleneicki
September 2014 


One of the most-frequently-asked questions we hear from companies about listening to customers and, hence, improving the customer experience is: “How can I show ROI for my executives?” It’s a fair question, as improvements often require financial investments, and yet, at the same time, it makes me scratch my head. If the fear is that financial investments to improve the customer experience compete with other budget line items – are those other line items winning business, keeping customers, or driving more revenue?

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SanDisk Case Study

Confirmit Team

This case study explains how SanDisk worked with Confirmit to identify how to educate, engage and empower its employees to deliver a superior customer experience and drive positive business results at the same time.

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The Golden Rule: He Who Holds the Gold Makes the Rules

Annette Franz Gleneicki
September 2014 


At Confirmit, we work with a variety of B2C and B2B companies from different industries; what they have in common is the knowledge that listening to their customers is paramount to delivering a great customer experience.

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Mobile Insights - Improving the Value of Customer Feedback

Miguel Ramos
September 2014

Ever thought of using mobile insights to get more out of your customer feedback?
Miguel Ramos, Mobile Subject Matter Expert, Confirmit, outlined how mobile insights gathered at the point of experience can add value to multiple departments within any organization.

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